BVN officially launches BVN REAL

The official launch of BVN REAL is a major milestone for our virtual reality production studio. At BVN REAL we devote ourselves to creating extraordinary human-centred experiences that redefine how you engage with your target audience. We started BVN REAL to change the way people experience unbuilt space. After 14 years of producing architectural visualisation content, we see VR as the future of design communication. Why ask people to interpret and imagine what a design will become when we can let them step into their future for themselves.

HOW IT ALL STARTED

It has been an incredibly rewarding and challenging process to bring BVN REAL to fruition. We have evolved from the visualisation team at BVN, where 4 years ago we were a small group of 3D artists producing images and animations of unbuilt architecture. When the high-end VR headsets started to become available we immediately saw the potential for the technology and we jumped straight in and started creating. We initially thought all we had to do was produce beautiful life-like, real-time virtual environments and our clients would love it. We were wrong.

EVOLVING OUR KNOWLEDGE

You can imagine our disappointment and confusion when people were taking the headsets back off after just 30-60 seconds. They weren’t engaging in our experiences and we had no idea why. We started user testing on as many people as we could find to try and figure out what we were missing. We soon realised that VR is not simply a viewing device for a virtual environment, but its own unique medium, and one that presents multifaceted and complex problems in human behaviour and psychology.

VR for architectural visualisation.

User testing/observational studies.

We learnt that creating beautiful virtual worlds is just a starting point. People need to be led by the hand into these worlds and carefully taught how to use them. This “onboarding” process is the difference between a person having a valuable and enjoyable immersive experience and an uncomfortable one where they take the headset off after a short time. We knew that to capture the potential of VR we had to meld behavioural psychology with new technology … but make the tech disappear!

PEOPLE IN VIRTUAL ENVIRONMENTS

Once people are comfortable using the virtual world we needed to give them things to do to keep them engaged, but these things had to be carefully choreographed to support and enhance the goal of the VR experience. Think immersive storytelling combined with interactivity that’s designed expressly for human interaction. But to really ensure a lasting impact beyond the virtual journey VR needs to be multiplayer.

Multiplayer VR Experience.

We developed our multiplayer platform to facilitate a more natural human centric interaction in a virtual world. When people are immersed in a virtual world with other people they engage with each other and the environment in a way that makes the technology truly fade away and creates a more valuable experience.

HERE AND NOW

Roll forward four years, and we have an award-winning team of artists, architects, developers, and experience designers, that are creating VR experiences that are accessible, engaging, social, and ultimately more enjoyable for our audiences. We have implemented VR solutions for architecture and design, visualisation and marketing, and education and training, that help our clients create, sell, and learn.

But none of this would have been possible without the support and backing of BVN. They see the bigger potential for VR and they believed in us to continuously improve the technology and make that potential a reality. They enabled us to operate as a fully funded VR incubator so that we could focus on research, development, user-testing, and iteration which has led to our deep understanding of how people respond to VR immersion.

I see massive potential for VR beyond architectural design and visualisation, and to be honest, we’re only just getting started exploring the possibilities and opportunities this transformational new medium might offer us. We are here to collaborate and make your vision a reality.

EXPERIENCE IT

Unfortunately, words can’t teach you what our VR can do for you. If you would like the opportunity to come and experience it for yourself, please click below and you can book in for a complimentary demo and consultation to see how we can create value for you.